Jun 18, 2022
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Once you understand “why”, you can take corrective action, such as adding brazil phone number list negative keywords if new queries are giving poor performance. For rsa query analysis, you want to see a query-level report with performance metrics for rsas and etas. Then brazil phone number list you can see if a query is new to the account. New queries may work differently than old queries, but they should be analyzed independently. The idea is that an expensive new query that hasn't triggered an ad before may be worth keeping. We would have otherwise missed. With the script analysis brazil phone number list below, you will also see which queries suffer from poorly written rsa and lose conversions as a result. Many ad groups have too little data for google to show the rsa strength indicator. So it might be useful to have a different way to analyze performance with this script.Without automation, this analysis is brazil phone number list difficult and time consuming and is unlikely to be done routinely. Google's own interface just isn't designed for that. Query report with an ad report and calculates the brazil phone number list impact of rsas. I have written about this methodology before. But now I'm sharing a script so you can add this methodology to your automation toolkit.Eta vs rsa request parsing scriptthe script will produce a google sheet like this:caption: the google ads script generates a new spreadsheet with detailed data on how each query performed with the different ad formats in each ad group.Each search brazil phone number list term for each ad group is on se aparate line.