Aug 01, 2022
In Welcome to the Food Forum
Little reminders can go a long way in attendance rate over time, increasing the number of opportunities you'll have "at bat," so to speak. Reminder emails are a low-friction way to ensure that the lead doesn't forget about the event or appointment and also provide them with any necessary logistical details. Example of an email in a reminder sequence from Dyspatch: Reminder Email Sequence Email Example: Dyspatch Image Source Reminder emails are similar to follow-up email sequences in that they're a best practice when communicating with potential customers. The key to making these sequences work is to keep the subject line simple, the copy straightforward, and the call to action prominent. Remember: the goal here is to get the prospect on a call they've already agreed to. 6. Re-Engagement Email Sequence To get fax number list results from email as a channel, you naturally need a healthy database. Over time, however, email addresses change and prospects lose interest. The average email database loses contacts at around 25% per year, so even if you're generating new leads at a rapid rate, you'll naturally get some data skew from uninterested or deprecated contacts. As a last-ditch effort to win back some of those contacts, you can deploy a re-engagement sequence. This type of campaign's goal is to prompt the user to open emails and take some kind of action; otherwise, the result is you removing them from your database. This will help you keep your email list healthy and accurate. Example of an email in a re-engagement sequence from Return Path: Re-Engagement Email Sequence Email Example: Return Path Image Source If your brand sees an opportunity to nurture prospects with a nurture email sequence, then you'll want to make sure your messages aren't going to the wrong person, or worse, bouncing.