Direct mail pieces have to be printed, labeled, mail merged, stamped and sent. This can be one of the most time-consuming processes, but it's also one of the simplest. Sure, you have to decide on which printer to use and what kind of paper, but your attention should really be focused on. Phase 6: Evaluating Results. You sent your direct mail campaign. Maybe it was a huge hit maybe it wasn't what you were hoping for.
Regardless of how it turned out, it's now Executive List your job to ask why it happened that way. If it was a smash, look to replicate it. If it was a dud, why? It's back to more testing for you. Everyone knows that the US Postal Service is having severe challenges maintaining a profitable composure. Indeed, I doubt anyone actually believes that it will ever make a profit. This is typical of government agencies and it hardly matters if it is the USPS moving mail or Amtrak moving people.
Bureaucrats are the wrong leaders and the public sector is the wrong venue. Okay so, enough preaching to the choir here. But I do have several relevant suggestions, some of which are tongue and cheek. 1. Hire Google Autonomous Cars to deliver the mail robotically Although this might sound like science fiction, it's not, we have all the technology now and since these postal jeeps currently go to the same mailboxes every day, at relatively the same time and schedule, it's actually a perfect job for this technology.