For some viewers, this may tell the reader that your brand endorses something that might not be true. Remember all that talk years back about staying out of bad neighborhoods? That rule of thumb may extend to more than just backlinks. Advertising Continue reading below I don't have any detailed answers to the authenticity challenge just yet, but I think it is going to be incredibly important to be as trusted and authoritative as possible in 2016. Lee Odden, PDG, TopRank Marketing Lee OddenWhat will be big in 2017? Greater search keyword/topic integration in overall marketing. As a reflection of customer interest and demand, keyword data is valuable far beyond content optimization and should be used to inspire everything from social media monitoring and engagement to influencer research.
Advertising Continue reading below Marketers that align content topics, contributors/co-creators and distribution across channels will realize the best answer effect for both customers and bots. Chuck Price, Founder, Measurable SEO Chuck PriceExpect to see Photo Background Removing a continuation of user experience as the primary driver of online marketing efforts in 2017. Always keep the user in mind – and never allow yourself to become distracted from the basics. Google has invested heavily in algorithms (Panda, Penguin, Hummingbird), as well as RankBrain in recent years to improve the quality of search results. In short, these algorithm updates have raised the bar for companies and websites looking to perform well in organic search. Advertising Continue reading Photo Background Removing below We are much closer to a time when all the search results on page one deserve to be there.
Despite the advancement in the core algorithm, one can still rely on the three-legged stool analogy to achieve online success in 2017. Leg 1: Technical SEO / On-Page Optimization It's important to start with a technically and architecturally sound website. This is Photo Background Removing the foundation for the rest of your online marketing efforts. There are several guides online to help you with this, including SEJ' seo-site-audit-technical/177235 guide to performing a technical SEO audit. Failure to address website issues is akin to sailing with your anchor down. Leg 2: Content Marketing Developing content has come a long way from writing spammy 300- to 500-word Photo Background Removing articles (one for every keyword you wanted to rank for). With the focus on user experience, the typical length of an article is often 10X the old standard.